Here's a comprehensive Cookie Policy page for Rockmount Lending:
COOKIE POLICY
Last Updated: [2/3/2026]
Here's a comprehensive Cookie Policy page for Rockmount Lending:
COOKIE POLICY
Last Updated: [Date]
1. INTRODUCTION
This Cookie Policy explains how Rockmount Lending, LLC ("Rockmount," "we," "us," or "our") uses cookies and similar technologies when you visit our website at [www.rockmountlending.com] (the "Site"). This policy describes what cookies are, how we use them, the types of cookies we use, and how you can manage your cookie preferences.
By using our Site, you agree to the use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies, you should adjust your browser settings accordingly or refrain from using our Site.
2. WHAT ARE COOKIES?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. Cookies are widely used by website owners to make their websites work more efficiently and to provide reporting information.
Types of Technologies We Use:
Cookies: Text files stored on your device that contain information about your browsing activity.
Web Beacons (Pixels): Small graphic images embedded in web pages or emails that allow us to track page views or email opens.
Local Storage: Technology that allows websites to store data locally on your device.
Session Storage: Temporary storage that is cleared when you close your browser.
Scripts: Code that runs on our Site to provide functionality and collect information.
3. WHY WE USE COOKIES
We use cookies and similar technologies for several purposes:
Essential Purposes:
To enable basic Site functionality
To remember your preferences and settings
To secure our Site and prevent fraud
To authenticate users and maintain sessions
Analytics and Performance:
To understand how visitors use our Site
To analyze Site traffic and usage patterns
To improve Site performance and user experience
To test new features and functionality
Marketing and Advertising:
To deliver relevant advertisements
To track the effectiveness of our marketing campaigns
To personalize your experience
To retarget visitors with relevant offers
Functionality:
To remember your choices (language, region, etc.)
To provide enhanced features
To enable social media integration
To remember items in your application or quote request
4. TYPES OF COOKIES WE USE
4.1 First-Party Cookies
These are cookies set by Rockmount Lending directly and can only be read by our Site.
4.2 Third-Party Cookies
These are cookies set by third-party services we use, such as analytics providers, advertising networks, and social media platforms.
4.3 Session Cookies
These temporary cookies are deleted when you close your browser. They help us maintain your session as you navigate our Site.
4.4 Persistent Cookies
These cookies remain on your device for a set period or until you delete them. They help us recognize you when you return to our Site.
5. SPECIFIC COOKIES WE USE
Below is a detailed list of the cookies and similar technologies we use on our Site:
STRICTLY NECESSARY COOKIES
These cookies are essential for the Site to function properly. You cannot opt out of these cookies.
Cookie NamePurposeDurationTypesession_idMaintains your session across pagesSessionFirst-Partycsrf_tokenProtects against cross-site request forgery attacksSessionFirst-Partycookie_consentRemembers your cookie preferences1 yearFirst-Partyload_balancerEnsures requests are routed correctlySessionFirst-Party
ANALYTICS AND PERFORMANCE COOKIES
These cookies help us understand how visitors interact with our Site.
Google Analytics
Provider: Google LLC
Purpose: Website traffic analysis, user behavior tracking
Cookies: ga, gid, _gat
Duration: Up to 2 years
Privacy Policy: https://policies.google.com/privacy
Opt-out: https://tools.google.com/dlpage/gaoptout
Hotjar
Provider: Hotjar Ltd.
Purpose: Heatmaps, session recordings, user feedback
Cookies: hjid, hjSessionUser, _hjSession
Duration: Up to 1 year
Privacy Policy: https://www.hotjar.com/legal/policies/privacy
Opt-out: https://www.hotjar.com/policies/do-not-track/
MARKETING AND ADVERTISING COOKIES
These cookies are used to deliver relevant advertisements and track campaign performance.
Facebook Pixel
Provider: Meta Platforms, Inc.
Purpose: Ad targeting, conversion tracking, retargeting
Cookies: _fbp, fr
Duration: Up to 90 days
Privacy Policy: https://www.facebook.com/privacy/explanation
Opt-out: https://www.facebook.com/settings?tab=ads
Google Ads
Provider: Google LLC
Purpose: Ad delivery, conversion tracking, remarketing
Cookies: gclau, IDE, test_cookie
Duration: Up to 2 years
Privacy Policy: https://policies.google.com/privacy
Opt-out: https://adssettings.google.com
LinkedIn Insight Tag
Provider: LinkedIn Corporation
Purpose: Conversion tracking, audience insights, retargeting
Cookies: li_sugr, lidc, UserMatchHistory
Duration: Up to 2 years
Privacy Policy: https://www.linkedin.com/legal/privacy-policy
Opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
FUNCTIONALITY COOKIES
These cookies enable enhanced functionality and personalization.
Cookie NamePurposeDurationTypepreferred_languageRemembers your language preference1 yearFirst-Partyuser_timezoneStores your timezone for scheduling1 yearFirst-Partyform_dataSaves partially completed forms7 daysFirst-Partychat_widgetEnables live chat functionalitySessionThird-Party
SOCIAL MEDIA COOKIES
These cookies allow you to share content and interact with social media platforms.
YouTube (Google)
Cookies: VISITOR_INFO1_LIVE, YSC, PREF
Purpose: Video playback, view tracking
Privacy Policy: https://policies.google.com/privacy
Cookies: personalization_id, guest_id
Purpose: Social sharing, Twitter integration
Privacy Policy: https://twitter.com/privacy
6. HOW LONG DO COOKIES LAST?
The duration of cookies varies depending on their purpose:
Session Cookies: Deleted when you close your browser
Persistent Cookies: Remain on your device for a specified period, ranging from 24 hours to 2 years
Flash Cookies/Local Storage: Remain until manually deleted
You can view the specific duration of each cookie in the tables above.
7. HOW TO MANAGE COOKIES
You have several options for managing cookies:
7.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
Block all cookies
Block third-party cookies only
Delete cookies after each session
Accept cookies from specific sites only
Important: Blocking or deleting cookies may affect Site functionality and your user experience.
How to Manage Cookies in Common Browsers:
Google Chrome: Settings > Privacy and security > Cookies and other site data
Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Cookies and website data
Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data
Mobile Browsers: Settings vary by device and browser; check your browser's help section
7.2 Cookie Consent Manager
When you first visit our Site, you'll see a cookie consent banner allowing you to accept or customize your cookie preferences. You can change your preferences at any time by clicking the "Cookie Settings" link in the footer of our Site.
7.3 Opt-Out Tools
Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout
Network Advertising Initiative (NAI) Opt-Out: https://optout.networkadvertising.org
Digital Advertising Alliance (DAA) Opt-Out: https://optout.aboutads.info
European Interactive Digital Advertising Alliance (EDAA): https://www.youronlinechoices.eu
7.4 Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature. Our Site does not currently respond to DNT signals because there is no industry standard for how to interpret and respond to these signals.
8. THIRD-PARTY COOKIES
We use services from third-party providers who may set their own cookies on your device. We do not control these cookies, and you should check the third-party websites for more information about their cookies and how to manage them.
Third-Party Services We Use:
Analytics:
Google Analytics
Hotjar
Mixpanel
Advertising:
Google Ads
Facebook Ads
LinkedIn Ads
Bing Ads
Customer Relationship Management:
HubSpot
Salesforce
Live Chat:
Intercom
Drift
Email Marketing:
Mailchimp
SendGrid
Payment Processing:
Stripe (if applicable)
Social Media:
YouTube
Each of these services has its own privacy policy governing their use of cookies and your personal information.
9. COOKIES AND PERSONAL DATA
Some cookies may collect personal data or become personal data when combined with other information. We treat all cookie data as personal data and process it in accordance with our Privacy Policy and applicable data protection laws.
Information We May Collect Through Cookies:
IP address
Browser type and version
Device type and operating system
Pages visited and time spent on pages
Referring website
Clickstream data
Geolocation data
Unique device identifiers
10. LEGAL BASIS FOR USING COOKIES
For Users in the European Economic Area (EEA):
We use cookies based on the following legal grounds:
Consent: For non-essential cookies, we obtain your consent before placing cookies on your device.
Legitimate Interests: For analytics and performance cookies, we have a legitimate interest in understanding how our Site is used and improving user experience.
Legal Obligation: Some cookies are necessary to comply with legal obligations.
Contract: Essential cookies are necessary to provide our services and fulfill our contract with you.
For Users in California:
Under the California Consumer Privacy Act (CCPA), you have the right to opt out of the "sale" of your personal information. Some cookies may constitute a "sale" under CCPA. You can opt out by adjusting your cookie settings.
11. COOKIES AND CHILDREN
Our Site is not directed to children under the age of 18, and we do not knowingly collect personal information from children through cookies. If you believe we have inadvertently collected information from a child, please contact us immediately.
12. INTERNATIONAL DATA TRANSFERS
Some of our third-party service providers are located outside of your country. When you consent to cookies, you acknowledge that your data may be transferred to and processed in other countries, including the United States, which may have different data protection laws than your country.
We ensure appropriate safeguards are in place for international transfers, such as:
Standard Contractual Clauses
Privacy Shield Framework (where applicable)
Adequacy decisions by relevant authorities
13. UPDATES TO THIS COOKIE POLICY
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our practices, or for other operational, legal, or regulatory reasons.
Notice of Changes: We will notify you of material changes by:
Posting the updated policy on our Site with a new "Last Updated" date
Displaying a prominent notice on our Site
Sending an email notification (for significant changes)
Your Acceptance: Your continued use of our Site after changes become effective constitutes acceptance of the updated Cookie Policy.
Review Regularly: We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
14. MORE INFORMATION
About Cookies Generally:
All About Cookies: https://www.allaboutcookies.org
Network Advertising Initiative: https://www.networkadvertising.org
Digital Advertising Alliance: https://digitaladvertisingalliance.org
About Your Privacy Rights:
FTC Privacy Resources: https://www.consumer.ftc.gov/topics/privacy-identity-online-security
European Data Protection Board: https://edpb.europa.eu
California Attorney General (CCPA): https://oag.ca.gov/privacy/ccpa
15. CONTACT US
If you have questions or concerns about our use of cookies or this Cookie Policy, please contact us:
Rockmount Lending, LLC
Email: [email protected]
Phone: 651) 661-1655
Mail: Rockmount Lending, LLC 30 N Gould St Ste R, Sheridan, WY 82801 US
16. YOUR RIGHTS
Depending on your location, you may have certain rights regarding cookies and your personal data:
For EEA/UK Residents (GDPR):
Right to access your data
Right to rectification
Right to erasure ("right to be forgotten")
Right to restrict processing
Right to data portability
Right to object to processing
Right to withdraw consent
Right to lodge a complaint with a supervisory authority
For California Residents (CCPA/CPRA):
Right to know what personal information is collected
Right to know whether personal information is sold or disclosed
Right to opt out of the sale of personal information
Right to deletion
Right to non-discrimination
Right to correct inaccurate information
To exercise these rights, please contact us using the information provided above.
17. SPECIFIC JURISDICTIONS
California
Under the California Online Privacy Protection Act (CalOPPA), we are required to disclose our cookie practices. This Cookie Policy serves as our disclosure under CalOPPA.
European Economic Area (EEA)
We comply with the EU ePrivacy Directive and GDPR regarding the use of cookies. We obtain your consent before placing non-essential cookies on your device.
United Kingdom
We comply with the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR.
Other Jurisdictions
If you are located in a jurisdiction with specific cookie or privacy laws, we will comply with applicable requirements.
18. CONSENT MANAGEMENT
How We Obtain Consent:
When you first visit our Site, we display a cookie banner explaining our use of cookies and asking for your consent. You can:
Accept all cookies
Reject non-essential cookies
Customize your preferences
Learn more about our cookies
How to Withdraw Consent:
You can withdraw your consent at any time by:
Adjusting your cookie preferences in our Cookie Settings (available in the Site footer)
Deleting cookies through your browser settings
Contacting us directly
Withdrawing consent does not affect the lawfulness of processing based on consent before withdrawal.
19. COOKIE RETENTION
We retain cookie data for different periods depending on the purpose:
Session cookies: Deleted when you close your browser
Analytics cookies: Typically 2 years
Marketing cookies: 30 days to 2 years
Functional cookies: 1 year or until you delete them
You can delete cookies at any time through your browser settings.
20. AUTOMATED DECISION-MAKING
We do not use cookies to make automated decisions that have legal or similarly significant effects on you.
ACKNOWLEDGMENT
By continuing to use our Site, you acknowledge that you have read and understood this Cookie Policy and consent to our use of cookies as described herein.
Equal Housing Lender